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Bharat Aawaz
Savory Gourmands: The New Wave in Fragrance
The fragrance industry is experiencing a literal taste evolution as sweet, sugary scents take a backseat to "grown-up gourmands."
Building on the recent craze for pistachio, perfumers are launching complex blends featuring savory, grounding notes like sesame, roasted rice, nuts, and creamy milk accords.
These formulation choices offer sensory comfort and a feeling of being nurtured without relying on traditional vanilla or candy top notes. Experts note this shift reflects a broader consumer preference for complex, wellness-aligned sensory experiences that feel mature, unique, and deeply comforting.
