Investigative journalists are increasingly analyzing "memetic drift"—the process by which a meme's meaning shifts unpredictably as it is recirculated and remixed. A harmless cartoon or Bollywood reference can be systematically hijacked by radical groups until it becomes a recognized symbol for hate speech.
The Bharat Media Association highlights that media professionals must track these...
Disinformation syndicates are increasingly using memes as a tactical shield to bypass digital fact-checkers. Because memes rely on satire, irony, and "floating signifiers," automated algorithms struggle to classify them as strict misinformation. Consequently, dangerous political falsehoods remain online under the guise of "just a joke."
The Bharat Media Association emphasizes that modern...
