The integration of generative AI with meme culture has escalated digital information warfare. Political operatives are now mass-producing deepfake memes hyper-realistic but entirely fabricated images of political opponents in compromising or absurd situations.
The Bharat Media Association warns that these AI-enhanced memes spread faster than traditional news, implanting false...
While political establishments use memes for propaganda, Indian youth are utilizing them for digital resistance. During recent nationwide student protests over leaked examination papers, Gen-Z protesters bypassed traditional media by creating a parallel information ecosystem through viral Instagram reels and satirical memes.
The Bharat Media Association recognizes this shift. When mainstream...