Memetic Drift: How Innocent Images Become Weaponized
Investigative journalists are increasingly analyzing "memetic drift"—the process by which a meme's meaning shifts unpredictably as it is recirculated and remixed. A harmless cartoon or Bollywood reference can be systematically hijacked by radical groups until it becomes a recognized symbol for hate speech.
The Bharat Media Association highlights that media professionals must track these...
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Bharat Aawaz
