Lost Readers: The Financial Impact of Aging Audiences
The long-term financial viability of Indian print media is under severe threat due to the permanent loss of the younger demographic. As younger audiences transition entirely to social media for real-time information, legacy publications are struggling to monetize their aging, traditional subscriber base.
The Bharat Media Association urges traditional newsrooms to rapidly innovate their...
ABOUT Bharat Aawaz | BMA
Bharat Aawaz
